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- <text id=94TT1444>
- <title>
- Oct. 24, 1994: To Our Readers
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1994
- Oct. 24, 1994 Boom for Whom?
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- TO OUR READERS, Page 19
- Elizabeth Valk Long, President
- </hdr>
- <body>
- <p> Back in 1969, when time first gathered a cross section of leading
- economic thinkers to debate U.S. economic conditions, they all
- agreed on one point: the Federal Reserve Board was raising interest
- rates so aggressively that it might just kill the economic recovery.
- Twenty-five years have passed; global economic conditions have
- gone through dramatic transformations; American companies have
- had to reinvent their marketing strategies. Yet last week, when
- TIME's Board of Economists sat down with our editors to present
- their forecasts for the coming months, one issue was uppermost
- in their minds: the Federal Reserve Board, they said, may kill
- the present recovery if it does not stop raising interest rates
- so aggressively. Said senior writer George Church, who wrote
- this week's cover story on the American economic comeback: "It's
- kind of reassuring to see that some things never change."
- </p>
- <p> The idea of gathering top economists for regular discussions
- with TIME's editors was the brainstorm of then business editor
- Marshall Loeb, who later served as managing editor of TIME's
- sister publications MONEY and FORTUNE. Now editor-at-large of
- FORTUNE, Loeb recalls, "We wanted to develop a sort of early-warning
- system, a way of keeping our readers informed about changes
- occurring in the economy, changes that would affect their jobs,
- their incomes and their futures." Board members, who have always
- been chosen to represent a range of philosophies, also frequently
- assist TIME reporters working on breaking stories. Over the
- years, numerous key policymakers have served, including five
- chairmen of the Council of Economic Advisers. Distinguished
- alumni include Alan Greenspan, chairman of the Fed, and Alice
- Rivlin, director of President Clinton's Office of Management
- and Budget.
- </p>
- <p> Since the early '80s, the meetings have been organized by assistant
- editor Bernard Baumohl, who drafts the agenda for each session
- in consultation with the economists. "I guess my editors thought
- that someone with a master's in international economics would
- know how to talk to these guys," says Baumohl. Bernie also knows
- better than anyone how to interpret the idiosyncrasies of the
- group. Why, for example, did Greenspan sometimes discourse from
- a prone position on the floor? (Answer: bad back.) Says business
- editor Priscilla Painton: "The board helps us not only to anticipate
- economic developments but also to dig below the surface and
- examine the forces motivating the companies and industries we
- write about."
- </p>
- </body>
- </article>
- </text>
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